IS

Lim, Kal H.

Research Interests (4)

List of Topics (4)

Topic Weight Topic Terms
0.314 multimedia voice presentation impression text biased bias image cue formats equivocality understanding present effective objects
0.176 information presentation graphics format systems graphical graphs design recall representation comprehension experimental presentations experiment presented
0.143 perceived results study field individual support effects microcomputer pressure external usefulness test psychological obligations characteristics
0.115 organizations new information technology develop environment challenges core competencies management environmental technologies development emerging opportunities

Coauthor Network

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List of Coauthors (1)

Benbasat, Izak 1

Article Keywords (5)

information presentation 1 Multimedia 1 perceived equivocality 1 task analyzability 1
task-media fit 1

Articles (1)

THE EFFECT OF MULTIMEDIA ON PERCEIVED EQUIVOCALITY AND PERCEIVED USEFULNESS OF INFORMATION SYSTEMS. (MIS Quarterly, 2000)
Authors: Abstract:
    With the advent of multimedia and intranet technologies, managers and information systems designers face a new challenge: how to capture and present information using a variety of representation formats (text, graphics, audio, video, and animations) so that members of an organization can make better sense out of the information available. In this study, we develop a task-representation fit model to generate several predictions about the potential of multimedia to alleviate the limitations of text-based information in the context of individual decision makers utilizing organizational data and test them in a laboratory experiment. Results support the task-representation fit relationships predicted. For analyzable tasks, text-based representation and multimedia representation are equally effective in reducing perceived equivocality levels. For less-analyzable tasks, only multimedia representation was instrumental in reducing perceived equivocality levels.